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Listen: Holidays are over, and we've landed in 2007. Now, it's incident to see if you're really equipped for this year's even rougher and tougher Google AdWords parcel of land.

If you can answer 8/10 of the following questions correctly, you're likely braced. If you can't, you're likely active to be ingested for lunch by the more enlightened AdWords PPC sharks this period of time.

Answers are at the lowermost of the folio. No peeking, OK?

1. Google AdWords allows the shadowing phrases in ad text;

a. 'Click Here'

b. 'Start Here'

c. 'Look Here'

2. True or False? Google allows you to have a popup ad on your landing leaf.

a. True

b. False

c. It depends

3. You should optimise your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the cost of your merchandise or service in your ad deed is;

a. Recommended by Google

b. Not advisable by Google

c. Mandatory in definite categories

5. Using your site's Home leaf as a landing leaf for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, greatly bad idea

6. What's a evidenced effective way of ensuring your ad is displayed, when cause searches for your competitor's products?

a. Bid on keywords that are your competitor's trade name describe or products

b. Use Dynamic Keyword Insertion

c. There is no officially recognized way to do this

7. Which of these should you mull over the key weaknesses in the figure of today's Google ad campaigns?

a. Overbidding

b. Insufficient grouping of keywords to particular Google PPC ads

c. Weak headlines

8. The #1 post in Google PPC results can ofttimes be a broke place to aim for because;

a. It generates flooding traffic, but shitty results when the prospect hits your landing page

b. It's ofttimes an undoable place to achieve, as big advertisers have verified a strangle-hold on that position

c. It removes the gainful 'pre-qualification' run performed by highly developed point competitors' ads

d. All of the above

9. Which of the shadowing libretto has investigation tested to be the peak useful at progressive a exemplary Google ad's CTR?

a. 'More'

b. 'Why'

c. 'Killer'

d. 'How'

10. Having a hunt keyword in your ad's elaboration URL is proven to;

a. Increase your Google ad's Quality Score

b. Decrease your Google ad's Quality Score

c. Have no result on your Google ad's Quality Score

ANSWERS

1. B. 'Start here' is allowed (the other than two aren't).

2. B. False. According to Google, 'We do not permit course to landing pages that make pop-ups when users enter upon or make tracks your platform folio. We reflect on a pop-up to be any window, regardless of content, that opens in appendage to the first glass.' (Yes, I do agnise in that are distance say this - but we're not going to talking almost 'black-hat' fill up present).

3. C. Optimize for some CTR and ROI. Why? Achieving a big CTR beside gobs of low-quality aggregation that doesn't convert, is ridiculous. But also isn't having a giant ROI and lone one sound a day a refuse of example too? Solution; perfect for the well-matched mix of both.

4. A. Recommended by Google

5. C. Don't even think in the order of it. Chances are your Home leaf does not have the plain joyful vital to soul symptomless as a platform page for your Google ads. Create a trim leaf for each ad association or else. Don't have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor's marque nickname or products

7. B. If your ad written record matches the keywords exactly, set up for a world-shattering incentive in your Click-Through-Rate (CTR)! Keywords should e'er be included in your ad. If the strict keywords showing up in your ads, they get highlighted in bold. In particular, try plus the exact keyword(s) in the ad's newspaper headline.

8. D. All of the above.

9. C. Believe it or not, the word, 'killer' is tested to be a authentic attention-getter in Google ads. Why? Who knows - but it plant.

10. A. Having the force out keyword in your ad's ordeal URL is tested to contribute your ad a healthy part stimulant - for free!

Did you pass? If you did, healthy done! For the have a break of us, here's the lower line:

If you poverty to get out of comme il faut Google's 2007 Least Likely to Succeed, maybe it's circumstance to coppice up on your Google AdWords skills. What are you waiting for?